Wysker set out to fix what online shopping had lost — excitement. While e-commerce had become efficient, it lacked the discovery and energy of real-world browsing. Our goal: design a mobile shopping app that feels fast, fun, and fair. Built for Gen Z, Wysker introduced a swipe-based interface for instant product discovery and a data privacy model that lets users control what they share — and earn rewards when they do.
The result was a product that merged speed, design, and trust into a new kind of commerce experience.
The team behind Wysker saw an opportunity where others saw friction. People wanted to explore products quickly, without filters or endless scroll. The insight: if discovery feels like a game, engagement follows.
We built Wysker around this principle — a visual, high-speed feed where users can browse up to 20 products per second by simply swiping. The interface learns from behavior, not data mining, and personalizes results in real time.
But the real innovation lay behind the UI: users own their data. Wysker introduced a privacy-first architecture that flipped the standard model. Instead of being tracked, users could opt in to share insights — and earn wys Tokens in return. Data became a choice, not a cost.
Wysker combined the speed of social media with the focus of curated retail. Each interaction — a swipe, a like, a save — helped shape a personal shopping feed without compromising privacy. Using blockchain-based tokens, the app rewarded users for engagement, referrals, and voluntary data sharing.
Every detail of the UX was designed for instant delight: single-thumb navigation, category “streams,” and frictionless product previews. It turned mobile shopping into an experience closer to entertainment than transaction.
Wysker wasn’t just another shopping app — it was a statement against surveillance-based business models. It proved that personalization and privacy can coexist, powered by design thinking and a clear value exchange between brand and user.
Launched on iOS and Android, Wysker quickly attracted attention for rethinking the foundations of e-commerce. Within months, it grew to hundreds of retail partners and a global user base drawn by the app’s speed and transparency.
Its blockchain-driven reward system and opt-in data model made it one of the first truly privacy-centric mobile shopping platforms worldwide.
Wysker was featured by major tech media, recognized in Business Punk’s Startup Watchlist, and backed by early-stage investors through one of Europe’s first consumer token sales. Most importantly, it showed that Gen Z commerce can be fast, playful, and ethical — all at once.
Results