Livebuy launched with a simple insight: e-commerce needed energy. Most online stores were static and transactional — zero interaction, low excitement, and flat conversion rates. Meanwhile, live shopping was exploding in Asia and gaining traction globally. So we moved fast. As part of the founding team, we shaped the business, product, and go-to-market strategy from scratch. The result: a browser-based platform that lets retailers plug live video into their online shops — no app needed, no code required.
With a clean UX, scalable infrastructure, and a creator-first toolkit, Livebuy became a new category of commerce: real-time, interactive, and conversion-focused from day one.
In 2020, live video shopping was already generating billions in revenue in Asia. But in Europe, brands lacked tools to bring that energy into their own digital storefronts. Platforms like Instagram Live weren’t built for conversions — they kept traffic off-site, offered no checkout integration, and made the customer experience feel disconnected.
We saw the gap early. Livebuy was designed to fix it: fully brand-owned, seamlessly embeddable, and optimized for one goal — turning viewers into buyers. Every brand could now host its own live shopping show, directly on its website, with real-time chat, product tagging, and instant checkout. No tech overhead. Just results.
We built Livebuy as a modular video shopping layer for e-commerce. Brands can launch live shows, showcase products, interact with viewers, and convert sales — all in one experience. Creators use the Livebuy App to go live or pre-record content, manage products, and track performance. On the frontend, the video player integrates directly into the brand’s online store — fully shoppable and fully on-brand.
Livebuy works for live, scheduled, and on-demand formats. Viewers can browse and buy while watching — no redirects, no drop-off. It’s built to reduce friction and boost both engagement and revenue.
We drove adoption through key enterprise pilots — from beauty to electronics to FMCG — and built playbooks for each vertical. Combined with smart analytics, scalable onboarding, and a SaaS revenue model, the foundation was set for rapid growth.
Livebuy quickly moved from prototype to platform. In the first year, brands using Livebuy saw conversion rates spike — from the standard 1–2% in e-commerce to 15–25% during live shows. Sessions averaged 2–3× longer dwell times, proving that interaction drives retention and intent.
The company secured a €4.9M seed round to expand operations, grow its team, and scale across Europe. Key retail clients helped validate the model, while creators embraced the format as a new performance channel. What started as a product sprint became a category shift: interactive commerce at enterprise scale.
Results