The way people consume content is changing — from scrolling to speaking. ANNA was built to lead that shift: a voice-first AI audio app that transforms passive listening into an interactive experience. The concept emerged from a simple insight: users don’t need another screen, they need a smarter voice to talk to.
From product strategy to UX research and technical roadmap, we helped shape ANNA into a platform where content discovery, AI curation, and human conversation merge seamlessly.
While most audio platforms still rely on visual navigation, ANNA reverses the paradigm. The app allows users to discover podcasts, news, and stories entirely through conversation — asking, responding, skipping, or exploring new topics hands-free.
The technology listens, learns, and adapts. Each interaction refines the recommendation model, building a personalized audio feed that feels intuitive and alive. The rebrand from WOWNOW to ANNA marked the transition from concept to character — from app to companion.
We developed the product architecture around natural voice interaction and contextual intelligence. Users can speak commands, ask for topics, or let the system surprise them — all without touching their device. The backend AI curates content dynamically, tailoring recommendations to mood, environment, and listening patterns.
The interface is minimal by design — audio leads, visuals support. A clean onboarding flow and adaptive tutorial make first-time interaction frictionless. Every detail serves one purpose: to make technology disappear into the conversation.
Behind the scenes, ANNA runs on a scalable AI engine integrating speech recognition, NLP, and real-time personalization. It’s more than an audio player — it’s a framework for the next generation of voice-first experiences.
ANNA entered the market as one of the first AI-driven, voice-first audio platforms. Early users praised the natural feel of conversation, intuitive discovery, and seamless transitions between topics. Engagement metrics exceeded expectations — users listened longer, interacted more often, and discovered more new content compared to traditional podcast apps.
With its rebrand and refined positioning, ANNA now stands as a blueprint for AI-powered conversational media — bridging voice technology, personalization, and emotional design in one product.
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