Alpakas redefined urban delivery with a focus on sustainability, local sourcing, and zero-waste packaging. To match that mission with the same energy in communication, we developed a content production infrastructure that connects brand storytelling directly to the daily rhythm of logistics.
From physical setup to digital workflow, our goal was to give Alpakas a self-sufficient creative system — one that could produce, edit, and publish brand content at startup speed.
Alpakas grew fast. New warehouses, new products, new faces — and a community that expected transparency and local stories. But producing consistent, high-quality content inside a delivery operation isn’t easy. Teams were stretched thin, production cycles were fragmented, and agency workflows couldn’t keep up with the pace of change.
We were asked to design a content production line that brings order, structure, and creative autonomy to the brand — a setup that turns everyday operations into an engine of visual storytelling.
We built a modular content station inside Alpakas’ Berlin hub — equipped for photography, video, and micro-content creation optimized for social and app-based channels. Every piece of the system was designed for efficiency: lighting presets, product layouts, shooting templates, and a connected postproduction workflow that automatically syncs footage to editors and cloud libraries.
Beyond the hardware, we focused on the human side. Together with the internal team, we developed training and onboarding modules to help staff produce content themselves — with brand-consistent visuals and messaging. The result was not just a studio, but a living production ecosystem embedded directly in operations.
This setup turned warehouse teams into creators and made authentic, high-volume storytelling part of the daily routine. The workflow bridged content and logistics — aligning fast commerce with sustainable narrative.
The Alpakas content production line became a blueprint for in-house brand media. Within weeks, the team was producing regular product shoots, community stories, and behind-the-scenes updates — all within their own infrastructure.
The process drastically reduced external production costs, improved turnaround times, and strengthened brand authenticity. Content became faster, more transparent, and more human — matching the startup’s purpose-driven DNA.
Results